Communication Toolkit
Communication Tools: Newsletters
Newsletters must reflect and understand their readers’ interests and knowledge level. The most successful newsletters are those that contain news and information readers can use.
Suggested newsletter topics:
- News and feature stories about the organization;
- Q&A sections;
- Member, volunteer, or staff feedback;
- Person-on-the-street interview;
- Poll and survey information;
- News items about the industry or your organization’s area of specialization;
- Publications and new products;
- New resources;
- Employee/volunteer profiles and news;
- Statistical information;
- Reprints of major policy statements or speech excerpts;
- Reprints of media coverage (with permission);
- Message for leadership (president, CEO, etc)
- Calendar of events.
Frequency and Distribution
Send out a newsletter that reflects the pace at which your organization creates news. If you send out a newsletter too frequently, the content is likely to be fluffy and relatively uninteresting. If you send out a newsletter with old information, it will feel stale and out-dated.
Nowadays, newsletters are posted online and sent in email as well as sent through the mail. Many web sites have areas where site visitors can access old editions of newsletters.
Examples
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