Managing Messages: A Toolkit for Your Organization’s Communication
Welcome to the UND Center for Rural Health’s (CRH) online Communication Toolkit. The toolkit is designed to help rural healthcare facilities and organizations tell your story through the media and other means.
Working with the media and other forms of communication are your avenues to inform most publics about your organization or event. If you make an effort to manage the messages with some simple tasks, it is much more likely that your constituency will have the most accurate and complete information about you. By managing your messages effectively, you can inform, promote and create positive public opinion about your organization.
Whether announcing a new employee or program, or communicating in times of crisis, this toolkit serves as resource for communication efforts and can be modified to fit different needs and situations.
The toolkit includes how to develop a communication plan, templates and examples of communication vehicles, and tips on getting information distributed through the media and other sources.