Managing Messages: A Toolkit for Your Organization’s Communication
Welcome to the UND Center for Rural Health’s (CRH) online Communication Toolkit.
The toolkit is designed to help rural healthcare facilities and organizations tell
your story through the media and other means.
Working with the media and other forms of
communication are your avenues to inform most publics about your organization or event.
If you make an effort to manage the messages with some simple tasks, it is much more
likely that your constituency will have the most accurate and complete information
about you. By managing your messages effectively, you can inform, promote and create
positive public opinion about your organization.
Whether announcing a new employee or program, or
communicating in times of crisis, this toolkit serves as resource for communication
efforts and can be modified to fit different needs and situations.
The toolkit includes how to develop a communication plan, templates and examples of
communication vehicles, and tips on getting information distributed through the media and