Welcome to the University of North Dakota Center for Rural Health's online Communication Toolkit. This toolkit is designed to help healthcare organizations and facilities tell their stories through branding, media outlets, social media, and other resources.
Not only can a communication strategy help inform the public of community events or updates from your organization, it can also help create a positive public opinion of your organization and establish it as a trusted source of information. By managing your messages effectively, you can build strong relationships with the communities you serve.
Whether announcing a new employee or navigating through a crisis, this toolkit serves as a resource for communication efforts. It can be modified to fit different needs and situations. Included in the toolkit are strategies for developing a communication plan, templates and examples of various communication tools, and tips on distributing information through various media outlets.