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Public Service Announcements (PSAs)
PSAs are statements on radio or TV that you don't pay for, but are not in the
news program. Some are just like commercials, some are just simple announcements. A PSA
typically heralds a community event, usually, but not always, for a non-profit
organization. Commercial groups can also announce non-profit events or services. If you
just want a pre-event plug, the community calendar is where you should direct your PSA
about three weeks in advance. Most public radio and TV stations have a community
calendar for which they will announce events to the public. Health or safety tips are
Writing a PSA
Use company letterhead
Put "PUBLIC SERVICE ANNOUNCEMENT" at the top middle of the single sheet of paper
Follow with a few spaces and then the date range that you'd like your announcement
to air (January 1-15, 2018).
List name, phone, email, and fax of the contact person
Title your announcement, in bold letters, by the name of the event
Though the PSA covers less material than the typical news release, it requires the
same "who, what, where, when and why."
Write in all caps and double spaced
Include PSAs at varying length:
10 seconds/20-25 words
20 seconds/40-50 words
30 seconds/60-75 words
Keep it short and easy to read and say (practice it out loud to be sure)
At the end, write '-30-' or '###,' as you do in a news release.