Newsletters must reflect and understand their readers’ interests and knowledge
level. The most successful newsletters are those that contain news and information
readers can use.
Suggested newsletter topics:
News and feature stories about the organization;
Member, volunteer, or staff feedback;
Poll and survey information;
News items about the industry or your organization’s area of specialization;
Publications and new products;
Employee/volunteer profiles and news;
Reprints of major policy statements or speech excerpts;
Reprints of media coverage (with permission);
Message for leadership (president, CEO, etc)
Calendar of events.
Frequency and Distribution
Send out a newsletter that reflects the pace at which your organization creates news.
If you send out a newsletter too frequently, the content is likely to be fluffy and
relatively uninteresting. If you send out a newsletter with old information, it will
feel stale and out-dated.
Nowadays, newsletters are posted online and sent in email as well as sent through the
mail. Many web sites have areas where site visitors can access old editions of