Media alerts or advisories are used to inform media outlets of an event that they may want to attend or cover. Unlike press releases, which are designed to be ready-to-publish, media alerts only contain key information about the event and reasoning as to why the media should attend.
When creating a media alert or advisory:
- Keep the information to one page in length.
- Format the document in sections or a bulleted list and explain the who, what, why, where, and when.
- Include contact information for the event host.
- Maps or an event schedule can be helpful if the venue is large, unfamiliar, or the event is long lasting. Media outlets won't be able to attend the entire event, so these materials can help them identify compelling moments that they want to capture.