Media kits, or press packets, can make reporters’ lives easier. They include
additional information about your story and your organization, saving reporters time in
gathering background information. These kits may be mailed directly to news
organizations, presented at an editorial board meeting or reporter visit, or handed out
at news conferences.
Media kit are typically pocket folders that include:
Fact sheets or pamphlets on your organization or event.
Prepared texts of speeches.
A CD containing photographs. Use print-quality photos and include captions
identifying people in the photo (from left to right, and from front row to back row if
there is more than one row) and who the photographer is.