Media Kits and Information Packets
Media kits, or press packets, can make reporters’ lives easier. They include additional information about your story and your organization, saving reporters time in gathering background information. These kits may be mailed directly to news organizations, presented at an editorial board meeting or reporter visit, or handed out at news conferences.
Media kit are typically pocket folders that include:
- News release.
- Fact sheets or pamphlets on your organization or event.
- Prepared texts of speeches.
- A CD containing photographs. Use print-quality photos and include captions identifying people in the photo (from left to right, and from front row to back row if there is more than one row) and who the photographer is.
- Copies of previous articles on the topic.