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Due to COVID-19, CRH will continue working remotely until further notice.

What is News?

An old standard is that “Dog Bites Man” is not news, but “Man bites Dog” is news. The media is interested in your agency and its programs only when there is news – new information – for its audience. It is not interested in your self-promotion. When submitting information to the media, frame your message in terms of new information that is of interest and importance to the audience for that media outlet. Although you may not think so, what you do is newsworthy. Everyone is interested in healthcare and providing healthcare to everyone.

Ask yourself these questions:

  • Is your story new or fresh?
  • Is it timely?
  • Is there an unusual twist to it?
  • Will it tap people’s emotions?
  • Is it useful?
  • Does it have an interesting angle?

Some examples:

  • New staff joining your organization
  • New equipment or service offered or endeavor underway
  • Family stories (same doc delivers mother, daughter and granddaughter)
  • Take advantage of slow news times such as weekends, Friday afternoons or Monday mornings
  • Anything with kids or puppies!

There are reasons to do a story on something that ordinarily would not be newsworthy. Piggy Back onto national news stories, anniversaries, national observances or campaigns.

  • Flu shots!
  • Do a nurse profile during National Nursing Week in May
  • Highlight cardiac rehabilitation services during February (National Heart Month)
  • Encourage use of bike helmet during Traumatic Brain Injury (TBI) Awareness Month in March

National Health Observances for practically every day of the year can be found at