Due to COVID-19, CRH will continue working remotely until further notice.
Technical Assistance - Focus Groups
A focus group is a small group of individuals, selected to participate in a discussion
in which specific questions have been developed. The focus group is a form of planning;
however, it is more a technique to gain input, insight, and perceptions from a distinct
group of consumers than it is a consensus building technique. Like a community
assessment instrument, focus groups gather information and can be part of a proactive
process. However, they can be used in a retroactive manner too, to gain more specific
consumer impressions regarding issues that emerge from a community assessment. In this
way, a focus group can add depth and clarity not present in a survey.
Benefits to the Hospital
Focus groups can be used to build community involvement. They can be used to isolate
and target distinct community groups for greater probing and opinion clarification such
as groups based on age (elderly, middle age, young adults), family status (adults
with/without children of school age, adult children with elderly parents), employment
(farmers/ranchers, local business owners, employees of small/large businesses,
educators), geography (town with the hospital and towns in the service area of that
hospital), services (users of current services or potential users of new services), or
issues that emerge from the community survey. Focus groups can be an effective tool in
an overall planning process.